Alex Ledesma, Author at The Gems Group, Inc.

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Floral department offers three brands of bouquets: Publix Premium, EarthSmart and Pura Vida

http://floralbusiness.com/wp-content/uploads/2018/01/14summer.pdf

Part of New Movement

http://www.superfloralretailing.com/june2007/featurestory.html

Publix Courts Hispanics With Flowers

http://supermarketnews.com/archive/publix-courts-hispanics-flowers