25%

of U.S. adults 21+
participated in Dry
January this year.

Source: Civiic Science

Dry January is a month-long sobriety challenge where consumers participate in healthy activities to reduce stress, sleep better, get energy, lower blood pressure and much more.

Source: UT Southwestern Medical Center

So, we created …

Dry January Flower Bar

Color therapy bouquets that help consumers get healthier.

Color therapy is linked to decreasing stress, boosting energy, enhancing moods and much more.

Source: VerywellMind.com

36% of U.S. adults 2024 New Year’s resolution was to “improve mental health”.

Source: Forbes

Hashtags

that inspired us

Tiktok:

#DryJanuary has
49.6K posts
#ColorTherapy has
24.6K views

Instagram:

#DryJanuary has
578K posts
#ColorTherapy has
1M views

Obsessed!

Tell me more:

IFPA BOOTH SCAN INQUIRY - Dry January