Business hasn’t exactly been a bed of roses for the floral industry. At the start of the COVID-19 pandemic, floral businesses nationwide found themselves dumping bouquets. As a company that lives for smiles, gems used the unclaimed bouquets to spread positivity when needed the most. By partnering with the Goodwill Industries of South Florida, gems chose to make a difference and donated over seven thousand bouquets, which would have otherwise been thrown away. Store employees handed bouquets to customers upon checkout as a way to brighten their day.
Every flower must grow through dirty to bloom. Although we hit a small bump in the road, gems is glad to have made a positive impact and found personal growth.
See the video here