305.468.3636 smile@thegemsgroup.com

“In essence, Pura Vida conveys the ties of family, friends, culture — the good life — all the messages we want to communicate to our customers,” Brous told SN.
That was the philosophy behind Gems Global’s emblazoning the message “Pura Vida” in big letters on the yellow and light-purple sleeves of the bouquets.

http://supermarketnews.com/archive/publix-courts-hispanics-flowers